1. Telling his story
  2. How successful starbucks today
  3. What they’re doing today


Starbucks Mission Statement:
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Starbucks Values:
With our partners, our coffee and our customers at our core, we live these values:
  • Creating a culture of warmth and belonging, where everyone is welcome.
  • Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
  • Being present, connecting with transparency, dignity and respect.
Delivering our very best in all we do, holding ourselves accountable for results. We are performance driven, through the lens of humanity.
https://www.starbucks.com/about-us/company-information/mission-statement
Ideas:
  1. We can tell the story of Howard Schultz and how he made starbucks what it is today. (He wasn’t the founder, but he turned Starbucks into the worldwide company is it now; he went to Italy and change how people viewed coffee.  People at the time drank instant espresso while people in Italy viewed coffee as something sacred with a sense of community). How he grew up poor, and under his leadership starbucks has been able to provide health benefits for part time workers, tuition assistance, veterans hiring, and stock purchasing programs.
  2. Howard Schultz’s inspirational leadership
    1. (passionate about building a company that treats people with dignity and respect)
    2. when the pursuit of profit became the reason starbucks was in business, stock and sales plummeted.
    3. Dad worked blue collar jobs and got injured with no workers comp or insurance. He wanted to build a company his father never had the chance to work for.
    4. In 2007, when sales plummeted he returned to starbucks as the CEO because of love and passion. He held a 4 day conference with the intent “inspire” and to challenge employees to be personally accountable for everything at their stores.
    5. Last 2 years, starbucks has had record revenue, record stock price and record profits,
    6. https://www.forbes.com/sites/carminegallo/2013/12/19/what-starbucks-ceo-howard-schultz-taught-me-about-communication-and-success/#5f17c8eb28af


  3. How are they inspiring today ?
    1. podcasts and written stories featuring Americans who have inspired and shown extraordinary measures of compassion and citizenship in their own lives. - Upstandards

https://www.usatoday.com/story/money/2016/09/07/starbucks-ceo-dipping-toe-into-media-content/89922526/



https://www.forbes.com/sites/carminegallo/2013/12/19/what-starbucks-ceo-howard-schultz-taught-me-about-communication-and-success/#5f17c8eb28af

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